中国Halal品牌有待晋升 泰国看好中国市场
中国伊斯兰协会统计显示,全球 Halal 清真食品、商品交易额不低于2.1兆美元,并且每年增长不低于20%。中国 Halal 清真商业每年增幅也有10%,年 Halal 清真食品交易额达21亿美元。中国 Halal 清真市场令人关注。中国主要的少数民族个中有10个是穆斯林,约有2亿人。回族人是我国最大的伊斯兰组织。中国赢得泰国的关注。 中国 Halal 清真食品生产小规模的企业家,其产品几乎没有附加值,缺乏品牌和技术,难以打入国际市场,据中国西安商业事务办公室说,在中国的许多区域, Halal 产品还没有达到标准,消费者必须在大城市的商店购买有 Halal 清真产品认证的商品。
泰国促进渗透中国 Halal 清真食品市场
泰国看到了中国市场,其私营部门促进渗透中国 Halal 清真食品市场。但泰国的商品要出口中国,必须获得合格的 Halal 清真认证。同时也需要深入了解中国Halal 清真文化习俗等,要使泰国产品有特色,满足客户需求。然而,由于中国各地区不同,中国市场是复杂的,以及竞争激烈,泰国企业家应了解中国的政府政策,准备营销策略,产品应该具有卓越的销售点。
在泰国,Halal 清真食品将于5月25号至29号在在曼谷的曼通他尼体育场的 THAIFEX - 2011年亚洲世界食品博览会展览。 (MCOT在线新闻)中国的企业家应该在 Halal产品的生产,审核,品牌上多下工夫,与泰国企业家多多合作,共同获利。
参考Original Article Source: MCOT Online News The Department of Export Promotion (DEP) has advised the Thai private sector to penetrate China's Halal food market, as international trade in foods permitted to Muslim consumers globally has reached over US$2.1 trillion. Director-General Nantawan Sakultanak of the export agency said that according to statistics from the Islamic Association of China, it is believed that the market segment's growth rate will be over 20 per cent annually. In China, the Halal industry overall grows about 10 per cent annually, while the Halal food's trade value in the country amounts to US$2.1 billion. Ms Nantawan said China's Halal food producers are small-scale entrepreneurs whose products have little value added and lack branding and technology to push their goods to international standards, so it offers an opportunity for Thai Halal merchandise to penetrate the Chinese market. However, as China's regions are different and Chinese markets are complex as well as highly competitive, Thai entrepreneurs should learn the differences and China's government policy on the matter to prepare marketing strategies, while their products should have outstanding selling points to reach to Chinese customers, the director-general said. China has 55 main ethnic minorities, ten of which are Muslim, accounting about 22 million people. The Hui people are the biggest Islamic group in the country. The important thing of exporting Halal food is to have an official Halal certification. According to Office of Commercial Affairs in China's Xian, Halal products sold in many areas in China are not yet up to standard and consumers must buy Halal products in shops in big cities where such goods are properly certified. In Thailand, Halal food will be on display as a part of the THAIFEX-World of Food ASIA 2011 Fair May 25-29 at Bangkok's Impact Arena Muang Thong Thani. (MCOT online news)
版权所有 雅各之星 2008-2020 粤ICP备11013611号
全国统一服务热线:400-001-7706 全国统一在线客服QQ: 4000017706
全国统一服务热线:400-001-7706 全国统一在线客服QQ: 4000017706